Comcast Advertising鈥檚 annual report was designed to help buyers and sellers understand the increasingly complex TV landscape as viewership continues to shift. The latest edition analyzes data insights to offer a holistic perspective of how viewers are viewing, how buyers are buying, and how sellers are selling multiscreen TV advertising.
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According to the 2024 Inclusive 100 study by She Runs It, while women comprise 53% of the marketing, media and adtech industry, only 20% are the top wage earners. This is just one simple data point among many that shows although we鈥檝e made strides towards gender equity in the advertising industry, we still have a lot of work to do.
It鈥檚 that time of year: stores are blasting 鈥淛ingle Bells,鈥� streets are lined with seasonal decor, and peppermint mochas are back. With the holidays here, consumers are eager to get in the seasonal spirit. And what better way to do that than by cozying up with loved ones to watch a holiday flick?
Reaching the Light TV Viewer
Audiences are Embracing FAST for News
Why Streaming Isn鈥檛 Enough to Reach Voters in a Cross-Screen World
Reaching Fragmented Audiences
