Stay up to date on the latest trends, events, and resources that grow business.
Hispanic voters are one of the most influential voter groups in the United States. There are projected to be 36.2 million eligible Hispanic voters for the November 2024 election cycle, a 153% increase since the 2000 election cycle. Latinos are the largest of any ethnic voter group, making it essential for political advertisers to understand and reach this audience during this election cycle and beyond. ...
As the November 2024 general election quickly approaches, political advertisers representing campaigns at the national, state, and local levels are busy strategizing how to make the most of their budgets to deliver the most powerful and persuasive messages. ...
Brand safety has emerged as a critical concern for advertisers. According to the VAB, a company鈥檚 brand reputation constitutes around 20% of its enterprise value 鈥� and with 80% of marketing professionals identifying brand safety as a major concern, the stakes are high. ...
In the ever-evolving landscape of television, free ad-supported TV (FAST) is quickly becoming a staple in many households across the nation. The shift towards FAST is unmistakable, with over half of streaming viewers (51%) expecting to spend more time with these channels in the coming year. ...
The 2024 political advertising season is shaping up to be the most expensive in history. And with so many political ad dollars in play, non-political brands may find it more difficult to stand out in a loud political climate. ...
