鈥檚 annual report was designed to help buyers and sellers understand the increasingly complex TV landscape as viewership continues to shift.
The latest edition analyzes data insights across Comcast Advertising, including data from 好看先生tv传媒, and platform insights from , its advertising technology platform, to offer a holistic perspective of how viewers are viewing, how buyers are buying, and how sellers are selling multiscreen TV advertising.
This year鈥檚 report also aims to offer advertisers a look at how an approach that balances good data, good media, and good technology will be the key to driving success in 2025.
For more on what 鈥済ood鈥 looks like in the modern multiscreen TV landscape, .